Member-only story
Writing
Simple Language: Creativity for Your Readers!
Learn how to breakdown complex language for your readers to understand.
We all strive to be creative, innovative, and unique in our writing process. It can be hard to effectively express ourselves. When it comes to writing for our business or brand, the task of writing content that is simple and understandable can be daunting. At times, we want to use million dollar words for a dollar message. You think you want your readers to be impressed. Still, you reader fails to understand your ideas and take action. This is why simple brand language is more effective. Using complex language can make your brand message difficult to understand. How do you explain your creativity without losing your reader’s interest? Let’s break down some key steps.
Explain Your Problems First
When you’re writing, start by explaining any problems your reader might have before providing solutions. For example, let’s say you’re talking about how to save money on household expenses. Talk about how expensive items can ruin your budget. Then, discuss ways to save money as it comes into your bank account. This will give your readers something to think about as you prepare a call to action. The solution you provide afterwards is valuable.
