Member-only story

Writing

Simple Language: Creativity for Your Readers!

Learn how to breakdown complex language for your readers to understand.

Jerreme Wade
3 min readDec 9, 2022
Photo by Dragos Gontariu on Unsplash

We all strive to be creative, innovative, and unique in our writing process. It can be hard to effectively express ourselves. When it comes to writing for our business or brand, the task of writing content that is simple and understandable can be daunting. At times, we want to use million dollar words for a dollar message. You think you want your readers to be impressed. Still, you reader fails to understand your ideas and take action. This is why simple brand language is more effective. Using complex language can make your brand message difficult to understand. How do you explain your creativity without losing your reader’s interest? Let’s break down some key steps.

Explain Your Problems First

When you’re writing, start by explaining any problems your reader might have before providing solutions. For example, let’s say you’re talking about how to save money on household expenses. Talk about how expensive items can ruin your budget. Then, discuss ways to save money as it comes into your bank account. This will give your readers something to think about as you prepare a call to action. The solution you provide afterwards is valuable.

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Already have an account? Sign in

Jerreme Wade
Jerreme Wade

Written by Jerreme Wade

This blog is a professional writing portfolio. The blogs are composed of inspirational stories, professional blogs, and educational articles.

No responses yet

Write a response